If you are a licensed attorney, you have an Avvo Profile. Even licensed attorneys turned digital strategy consultants. If you haven’t claimed your profile, your Avvo Rating is probably somewhere between a 6.0 and 6.5. If you think you don’t need to be worried about your Avvo Profile, guess again. Because when someone is referred to you, and they inevitably Google you, your Avvo Profile is likely on the first page of search results. What does 6.5 out of 10 say to your prospective client who doesn’t understand the system?
How to Turn Off Your Avvo Rating
A few years ago, I contacted Avvo asking them to remove my profile, but they wouldn’t. It’s public record. Nor will they even let you use the name that everyone knows you by…(I’ve never been called “Virginia” a day in my life.)
So, you can imagine I was surprised to find that you can now request that Avvo turn your rating off. You have to fill out a form and they’ll get back to you. You can find the link to the form in this article. Below is a screenshot of the before and after formats of your ratings.
Yep, Avvo will remove your rating so long as you have not been disciplined by the Bar. And then they will put up this mysterious-but-not-in-a-good-way block of text that reads:
This attorney has requested that their Avvo Rating not be displayed. Attorneys who have not been disciplined and who do not wish to appear in Avvo’s practice area search results may choose this option.
Gee, thanks, Avvo.
Avvo removed my rating on my profile within 24 hours of my request. A screenshot of my new profile is here with the updated explanation highlighted.
Avvo Rating Removed from Profile but Still on SERP
The issue is, when Google returns information about my Avvo profile on its search engine results page (SERP), you still see the rating. (See below – 6.9 out of 10) That might be all a potential client needs to see to deter them from calling. I plan to reach out to Avvo to get them to update this as well. I will keep you posted.
UPDATE: I asked for my rating back!
So you can’t submit peer reviews on Avvo’s site unless you have a profile. So what did I do? Asked for mine back. (And got my rating raised by .1 of a point in the process!)
The metadata is still incorrect:
But my rating is a 8.5!