You have somewhere between 3-8 seconds to capture a prospective client’s interest online. Your new law firm logo and overly generalized mission statement will not cut it. What do you think a client thinks when he or she sees this on your website? With over 75 combined years of experience representing clients in all areas of civil […]
Welcome, Fellow Lawyers.
The business development game has changed. Winning requires a strategy beyond drinks and dinners, logoed merchandise, and a table for 10 at your client’s charity event.
Recently I’ve had the same conversation with attorneys working on updating their law firm websites. Most of the time this means updating their old sites to ones that are mobile-friendly. Selecting a web development company is a big decision – and should be an informed choice. There are many good web development companies and freelancers […]
When I was an in-house Marketing Director, online marketing vendors called every week offering to help me with link building. And, while link building is still one of the most important components of search, working with a company who doesn’t understand link building best practices can do serious harm to your website. Quality is much […]
When I joined Cranfill Sumner & Hartzog in 2012, I was the first marketing and business development professional for the firm. I was excited to move the firm ahead of the digital curve instead of catching them up on the more traditional ways of marketing. One of the firm’s largest practices is its workers’ compensation […]