You have somewhere between 3-8 seconds to capture a prospective client’s interest online. Your new law firm logo and overly generalized mission statement will not cut it. What do you think a client thinks when he or she sees this on your website? With over 75 combined years of experience representing clients in all areas of civil […]
North Carolina attorneys are getting a glimpse of what the future holds due to recent events happening right here in our state. Avvo is offering limited legal services to consumers online. Legal Zoom filed a 10.5-million-dollar antitrust lawsuit against the North Carolina State Bar which was settled last year. Part of the consent order that resulted from that lawsuit requires both parties to “mutually support and use best efforts” to pass House Bill 436. HB436 will further define the “practice of law.”
Welcome, Fellow Lawyers.
The business development game has changed. Winning requires a strategy beyond drinks and dinners, logoed merchandise, and a table for 10 at your client’s charity event.
Recently I’ve had the same conversation with attorneys working on updating their law firm websites. Most of the time this means updating their old sites to ones that are mobile-friendly. Selecting a web development company is a big decision – and should be an informed choice. There are many good web development companies and freelancers […]
Content marketing is a big topic of conversation in legal marketing these days. But the execution of effective content marketing is still elusive to attorneys and firms. When I am working with attorneys, I remind them that attorneys have been “content marketing” even before it was the “in” thing to do. The problem is, attorneys have been […]
In my first post in this series, I discussed the importance of lawyers identifying their individual brands – or why a prospective client should choose them over another attorney. In this second post, I am going to take a closer look at how you as an attorney must drill down on your target audience to […]
I had the opportunity to hear a panel of in-house counsel from Alex Lee, SAS and Replacements, Ltd. speak at the NCBA’s Corporate Counsel Section Annual Meeting last week. When the panel was discussing managing outside counsel, the words “trust” and “relationships” came up time and time again regarding how they selected which attorneys they send work.