I know a lot of attorneys who aren’t comfortable with business development. They fear they will appear to “sales-y”, they don’t know the “right way” to do it…whatever the reason, that familiar, overwhelmed feeling turns to fear, which leads to avoidance and the business of bringing in new clients just doesn’t get done. Fundraising is […]
It’s no surprise that there is still a great disparity in law firms between the number of men who are partners and the number of women. While society has erected institutional obstacles that women must overcome to advance in their careers, women attorneys must also take ownership of the things they can change if they want to […]
In this last of my series of three posts on Business Development Basics, I will discuss the importance of crafting key messages, or talking points, as you embark on business development and marketing efforts. The first two posts in this series covered “Defining Your Individual Brand” and “Identifying Your Target Audience.” The Elevator Pitch Before […]
Congratulations, Law School Graduate – you landed a job!
Unlike some of your law school friends, you were able to secure a position with a firm practicing law. What you must understand, however, is that now you are not only a lawyer, but also a salesperson. What are you selling? Yourself, of course.
My name is Ginny and I am an introvert. Up until recently, the thought of going to a networking event and “working a room” made me just a little bit nauseous. What happened that changed all that? I think I just had enough practice. Whether you are a solo practitioner or big firm lawyer, business […]