As an attorney, you have an ethical obligation to avoid false or misleading communications about your services. A LinkedIn Profile with the wrong firm name is both.
If you are an attorney, you have an Avvo profile and rating. I may be the only attorney who has ever asked for their rating to be removed and then asked for it back.
For lawyers, time is money and productivity is key. Some lawyers spend as much as three hours a day on non-billable activities including tasks related to practice management and marketing. One major productivity killer for attorneys is our tendency to be slaves to our email inboxes. When the Law Practice Management & Technology Section Council was looking […]
Content marketing is a big topic of conversation in legal marketing these days. But the execution of effective content marketing is still elusive to attorneys and firms. When I am working with attorneys, I remind them that attorneys have been “content marketing” even before it was the “in” thing to do. The problem is, attorneys have been […]
Last Friday, I had the pleasure of speaking at the North Carolina Association of Defense Attorneys Winter Conference on how to use LinkedIn to gain visibility and build the relationships important for business development. If you are interested in viewing the presentation, you can access the Prezi here. Components of a LinkedIn Profile If you are new […]
Thank you to everyone who joined me for my webinar last Thursday. As promised, I wanted to follow up with my list of Ten Tricks to Make Your Online Marketing Efforts Easier.
So we know that you want to “stay in front of” past clients, prospective clients, and other referral sources, and one great way to do that without having to develop your own content is by curating content that would be helpful for your target audience. (You can read my blog post on this here.) So […]
In the face of billable hours, internal meetings and time with family and friends, it’s easy for business development and marketing activities to get put on the back-burner. We’ve compiled a list of business development, client service and marketing activities you can complete in 12 minutes or less.