Welcome, Fellow Lawyers.
The business development game has changed. Winning requires a strategy beyond drinks and dinners, logoed merchandise, and a table for 10 at your client’s charity event.
Last Friday, I spoke at the NCBA Law Practice Management & Technology Section’s Law Tech Expo on Digital Marketing and Ethics – How to Stay in Compliance with the NC Rules of Professional Conduct. As a part of my presentation, I shared a checklist for attorneys to use to review their websites for potential ethics […]
Content marketing is a big topic of conversation in legal marketing these days. But the execution of effective content marketing is still elusive to attorneys and firms. When I am working with attorneys, I remind them that attorneys have been “content marketing” even before it was the “in” thing to do. The problem is, attorneys have been […]
CSHWorkersComp.com is a microsite dedicated to providing North Carolina employers and their insurance companies with the tools and information they need to do their jobs more effectively. This site was one of the two website projects I spearheaded while in my former position as in-house marketing director for Cranfill Sumner & Hartzog. As we approached the launch […]
So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective clients on a regular basis. Your time is limited, their time is limited – they may not […]
Still making plans for the best 2013 yet? Struggling to get all your best intentions and great ideas into the perfect plan? If you really want to make headway on your business development efforts in 2013, think small and focused. What good is an explosion of activity in 1Q if it only fizzles out by […]
I recently read an article by Dorie Clark in which she discussed Daniel Pink’s book, To Sell is Human: The Surprising Truth About Moving Others. His book discusses the decline in “information asymmetry” – how the world of sales is changing based on fact that potential customers and clients are now empowered by information on products or services that […]