Welcome, Fellow Lawyers.
The business development game has changed. Winning requires a strategy beyond drinks and dinners, logoed merchandise, and a table for 10 at your client’s charity event.
When I joined Cranfill Sumner & Hartzog in 2012, I was the first marketing and business development professional for the firm. I was excited to move the firm ahead of the digital curve instead of catching them up on the more traditional ways of marketing. One of the firm’s largest practices is its workers’ compensation […]