You have somewhere between 3-8 seconds to capture a prospective client’s interest online. Your new law firm logo and overly generalized mission statement will not cut it. What do you think a client thinks when he or she sees this on your website? With over 75 combined years of experience representing clients in all areas of civil […]
Every attorney and law firm knows what they do, and some will even describe how they do it. But very few describe why they do what they do.
North Carolina attorneys are getting a glimpse of what the future holds due to recent events happening right here in our state. Avvo is offering limited legal services to consumers online. Legal Zoom filed a 10.5-million-dollar antitrust lawsuit against the North Carolina State Bar which was settled last year. Part of the consent order that resulted from that lawsuit requires both parties to “mutually support and use best efforts” to pass House Bill 436. HB436 will further define the “practice of law.”
I’ve never met anyone who aspires to be a sleazy salesperson. The issue for some attorneys, however, is that they are afraid to sell/promote/talk about generally their services AT ALL for fear of that is how they will be perceived.
This post will be the first in a three part series in which I will discuss three fundamental concepts for attorneys to consider with regards to their business development and marketing efforts: 1) Identifying your personal brand; 2) Identifying your key audience; and 3) Using key messages as you network with this audience. In today’s post, I’ll […]