This post will be the first in a three part series in which I will discuss three fundamental concepts for attorneys to consider with regards to their business development and marketing efforts: 1) Identifying your personal brand; 2) Identifying your key audience; and 3) Using key messages as you network with this audience. In today’s post, I’ll […]
I had the opportunity to hear a panel of in-house counsel from Alex Lee, SAS and Replacements, Ltd. speak at the NCBA’s Corporate Counsel Section Annual Meeting last week. When the panel was discussing managing outside counsel, the words “trust” and “relationships” came up time and time again regarding how they selected which attorneys they send work.
Congratulations, Law School Graduate – you landed a job!
Unlike some of your law school friends, you were able to secure a position with a firm practicing law. What you must understand, however, is that now you are not only a lawyer, but also a salesperson. What are you selling? Yourself, of course.
In the face of billable hours, internal meetings and time with family and friends, it’s easy for business development and marketing activities to get put on the back-burner. We’ve compiled a list of business development, client service and marketing activities you can complete in 12 minutes or less.
Still making plans for the best 2013 yet? Struggling to get all your best intentions and great ideas into the perfect plan? If you really want to make headway on your business development efforts in 2013, think small and focused. What good is an explosion of activity in 1Q if it only fizzles out by […]
My name is Ginny and I am an introvert. Up until recently, the thought of going to a networking event and “working a room” made me just a little bit nauseous. What happened that changed all that? I think I just had enough practice. Whether you are a solo practitioner or big firm lawyer, business […]
I recently read an article by Dorie Clark in which she discussed Daniel Pink’s book, To Sell is Human: The Surprising Truth About Moving Others. His book discusses the decline in “information asymmetry” – how the world of sales is changing based on fact that potential customers and clients are now empowered by information on products or services that […]