If you are an attorney, you have an Avvo profile and rating. I may be the only attorney who has ever asked for their rating to be removed and then asked for it back.
For lawyers, time is money and productivity is key. Some lawyers spend as much as three hours a day on non-billable activities including tasks related to practice management and marketing. One major productivity killer for attorneys is our tendency to be slaves to our email inboxes. When the Law Practice Management & Technology Section Council was looking […]
Content marketing is a big topic of conversation in legal marketing these days. But the execution of effective content marketing is still elusive to attorneys and firms. When I am working with attorneys, I remind them that attorneys have been “content marketing” even before it was the “in” thing to do. The problem is, attorneys have been […]
Jennifer Morris Jones is a partner in the Workers’ Compensation Practice Group at Cranfill Sumner & Hartzog. During my time with the firm, I coached Jennifer on business development and marketing activities for her practice. She offered the following comments on working with me: I worked with Ginny when she was Director of Marketing at […]
CSHWorkersComp.com is a microsite dedicated to providing North Carolina employers and their insurance companies with the tools and information they need to do their jobs more effectively. This site was one of the two website projects I spearheaded while in my former position as in-house marketing director for Cranfill Sumner & Hartzog. As we approached the launch […]
Last Friday, I had the pleasure of speaking at the North Carolina Association of Defense Attorneys Winter Conference on how to use LinkedIn to gain visibility and build the relationships important for business development. If you are interested in viewing the presentation, you can access the Prezi here. Components of a LinkedIn Profile If you are new […]
I am brushing up on all things LinkedIn as I prepare for my presentation at this Friday’s NCADA Winter Conference. In doing so, I came across this infographic on LinkedIn created by Leisure Jobs that I found via Koka Sexton. It covers much more than the requirements of a complete profile, including recommendations vs. endorsements, optimizing your […]
Thank you to everyone who joined me for my webinar last Thursday. As promised, I wanted to follow up with my list of Ten Tricks to Make Your Online Marketing Efforts Easier.
When I joined Cranfill Sumner & Hartzog in 2012, I was the first marketing and business development professional for the firm. I was excited to move the firm ahead of the digital curve instead of catching them up on the more traditional ways of marketing. One of the firm’s largest practices is its workers’ compensation […]
So we know that you want to “stay in front of” past clients, prospective clients, and other referral sources, and one great way to do that without having to develop your own content is by curating content that would be helpful for your target audience. (You can read my blog post on this here.) So […]