Yesterday I had the privilege of presenting at the North Carolina Bar Association’s Alt JD Conference. I presented on “Using LinkedIn to Find Your Alternative Career.” You can find the link to my Prezi here.A huge thank you to Erik Mazzone and Joyce Brafford for all their hard work in putting together an amazing program.
One of the most valuable sections on your LinkedIn profile is the summary section – particularly if you are looking to re-position your skills and experience for a career outside the law. I mentioned to attendees that I would share a few resources that I came across in preparing my presentation on writing an effective LinkedIn summary. Here they are:
- 13 Ways to Know if Your LinkedIn Summary is a Winner or a Snoozer, by William Arruda.
- 3 Steps to Writing the Perfect LinkedIn Summary, by William Arruda
- 5 Essential Tips for a Killer LinkedIn Summary, by Brenda Bernstein
Lawyers – don’t forget – the North Carolina Rules of Professional Conduct apply to your LinkedIn profile. Don’t use specialize, specialties, specialist, unless you are a Board Certified Specialist. Don’t use expert, expertise, leading authority or similar qualifiers unless you have the reputation and experience to back it up.
Branding Through Social Media
One of the highlights for me from yesterday was definitely hearing from Dorie Clark – I hated that I had to leave the workshop early! Last year I wrote an article mentioning Dorie on the importance of content marketing for lawyers. As Dorie said, “If you are serious about ideas, get serious about blogging.” Lawyers just need to include on their blogs that the information is for “informational purposes only.” Lee Rosen has a great example here.