When I was an in-house Marketing Director, online marketing vendors called every week offering to help me with link building. And, while link building is still one of the most important components of search, working with a company who doesn’t understand link building best practices can do serious harm to your website. Quality is much more important than quantity.
According to this article on link building by Neil Patel, there are 4 proven ways to get rank boosting links.
- Connect with content curators for contextual links.
- Leverage guestographic strategy.
- Interview authority site owners – and get interviewed.
- Create newsworthy content.
Neil’s suggestions require an investment of time, like any good SEO strategy should. Unfortunately, law firm marketers don’t always have the luxury of time on their sides with all the other projects and requests that must be managed day to day.
How Can You Build Links to Your Website?
Identify the industry associations relevant to your practice area. Establish relationships with the staff members who handle marketing and communications for these associations. Most associations have their own blogs and desperately need content. Reach out to discover how you can best help them: what are the specific legal issues their members are facing right now?
- Incorporate curated content into your weekly marketing activities. Curating content takes considerably less time than developing original content. Just because it’s not a 500+ word post doesn’t mean you can’t upload it to your blog. If it’s timely and relevant to potential clients, the simply add one or two line of commentary.
- Build relationships with reporters. Sign up for HARO – Help a Reporter Out. You’ll receive daily updates from reporters looking for sources. Most have tight deadlines, so be ready with your pitch.
- Don’t fall for pitches from vendors who promise overnight results based on link building tactics. Stay focused on providing value to your audience and building your niche.