I am brushing up on all things LinkedIn as I prepare for my presentation at this Friday’s NCADA Winter Conference. In doing so, I came across this infographic on LinkedIn created by Leisure Jobs that I found via Koka Sexton. It covers much more than the requirements of a complete profile, including recommendations vs. endorsements, optimizing your profile, and privacy settings, among others. It’s worth a look.
In my work with attorneys, I often get many of the same questions about LinkedIn. One of the biggest is whether they should connect with people they don’t know, which I wrote a post on a while back. For those attorneys who think they don’t need a profile, I tell them to think again. LinkedIn has more than 350 million users and is becoming a “search engine” for professional recommendations.
For example, let’s say a business owner found himself faced with a potential wage and hour claim – he may search on Google for “employment lawyer” and see who comes up. OR, he may use LinkedIn’s search to see if he can find an employment law attorney that one of his colleagues is connected to (a 2nd degree connection) on LinkedIn. At that point, he can pick up the phone or email his colleague to get more information said employment law attorney’s experience and reputation from a source he trusts. Next thing you know, that attorney may have a phone call from a potential new client. The power of transferred credibility.You don’t want to miss out on those opportunities, do you?
Think about the phrases and keywords a potential client would use to search for your services. Then use those words in your LinkedIn headline, summary, and job titles. All too often, attorneys will use “Partner at Chase, Marshall, Rocky & Rubble, PLLC” as their headline. Potential clients aren’t searching for Partners – at least not as first, and maybe not at all. They need an attorney with experience handling their type of case. Help them find you!
So, attorneys – what are your biggest LinkedIn questions? I’d love to hear from you in the comments, or you can reach out to me via email at firstname.lastname@example.org.