I get this question from attorneys A LOT. While my official answer has always been “Don’t connect with people you don’t know,” I still find guilt creeping in and causing me to “Accept” invitations from people I have never met. That’s why I was so excited when I came across this post from Kirsten Jensen […]
I’ve never met anyone who aspires to be a sleazy salesperson. The issue for some attorneys, however, is that they are afraid to sell/promote/talk about generally their services AT ALL for fear of that is how they will be perceived.
It’s no surprise that there is still a great disparity in law firms between the number of men who are partners and the number of women. While society has erected institutional obstacles that women must overcome to advance in their careers, women attorneys must also take ownership of the things they can change if they want to […]
If you are an attorney saying “What firm vision?” after reading the title of this article, don’t worry – you are not alone. Last month I had the privilege to hear Harvard Law Professor David Wilkins speak on “Strategy and Alignment in Professional Service Firms.” The program was part of this year’s Legal Marketing Association Annual Conference. While Professor […]
In my first post in this series, I discussed the importance of lawyers identifying their individual brands – or why a prospective client should choose them over another attorney. In this second post, I am going to take a closer look at how you as an attorney must drill down on your target audience to […]
This post will be the first in a three part series in which I will discuss three fundamental concepts for attorneys to consider with regards to their business development and marketing efforts: 1) Identifying your personal brand; 2) Identifying your key audience; and 3) Using key messages as you network with this audience. In today’s post, I’ll […]
I had the opportunity to hear a panel of in-house counsel from Alex Lee, SAS and Replacements, Ltd. speak at the NCBA’s Corporate Counsel Section Annual Meeting last week. When the panel was discussing managing outside counsel, the words “trust” and “relationships” came up time and time again regarding how they selected which attorneys they send work.
Congratulations, Law School Graduate – you landed a job!
Unlike some of your law school friends, you were able to secure a position with a firm practicing law. What you must understand, however, is that now you are not only a lawyer, but also a salesperson. What are you selling? Yourself, of course.
In the face of billable hours, internal meetings and time with family and friends, it’s easy for business development and marketing activities to get put on the back-burner. We’ve compiled a list of business development, client service and marketing activities you can complete in 12 minutes or less.
My name is Ginny and I am an introvert. Up until recently, the thought of going to a networking event and “working a room” made me just a little bit nauseous. What happened that changed all that? I think I just had enough practice. Whether you are a solo practitioner or big firm lawyer, business […]