Last Friday, I spoke at the NCBA Law Practice Management & Technology Section’s Law Tech Expo on Digital Marketing and Ethics – How to Stay in Compliance with the NC Rules of Professional Conduct. As a part of my presentation, I shared a checklist for attorneys to use to review their websites for potential ethics […]
When I was an in-house Marketing Director, online marketing vendors called every week offering to help me with link building. And, while link building is still one of the most important components of search, working with a company who doesn’t understand link building best practices can do serious harm to your website. Quality is much […]
If you are an attorney, you have an Avvo profile and rating. I may be the only attorney who has ever asked for their rating to be removed and then asked for it back.
Content marketing is a big topic of conversation in legal marketing these days. But the execution of effective content marketing is still elusive to attorneys and firms. When I am working with attorneys, I remind them that attorneys have been “content marketing” even before it was the “in” thing to do. The problem is, attorneys have been […]
CSHWorkersComp.com is a microsite dedicated to providing North Carolina employers and their insurance companies with the tools and information they need to do their jobs more effectively. This site was one of the two website projects I spearheaded while in my former position as in-house marketing director for Cranfill Sumner & Hartzog. As we approached the launch […]
Last Friday, I had the pleasure of speaking at the North Carolina Association of Defense Attorneys Winter Conference on how to use LinkedIn to gain visibility and build the relationships important for business development. If you are interested in viewing the presentation, you can access the Prezi here. Components of a LinkedIn Profile If you are new […]
I am brushing up on all things LinkedIn as I prepare for my presentation at this Friday’s NCADA Winter Conference. In doing so, I came across this infographic on LinkedIn created by Leisure Jobs that I found via Koka Sexton. It covers much more than the requirements of a complete profile, including recommendations vs. endorsements, optimizing your […]
Thank you to everyone who joined me for my webinar last Thursday. As promised, I wanted to follow up with my list of Ten Tricks to Make Your Online Marketing Efforts Easier.
So we know that you want to “stay in front of” past clients, prospective clients, and other referral sources, and one great way to do that without having to develop your own content is by curating content that would be helpful for your target audience. (You can read my blog post on this here.) So […]
So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective clients on a regular basis. Your time is limited, their time is limited – they may not […]