Business development and marketing aren’t what they used to be. The first step in successful business development is understanding today’s consumer.
Ninety-seven percent of US lawyers have an Avvo profile. With that profile comes a rating, which is Avvo’s effort to evaluate a lawyer’s background to help consumers decide if the attorney is right for their situation. Avvo starts attorneys somewhere between 6.0 and 6.5. (Though I have seen as low as 5.8 and as high […]
If you are feeling like you are not seeing results from your current offline marketing efforts, it’s time to go online. Before jumping into the tactics, you need a digital marketing plan. A realistic and sustainable one given the resources and time you have available. The steps below provide a guide for lawyers ready to […]
LinkedIn ProFinder is an online marketplace that connects professional service providers (including attorneys) with LinkedIn members who need their services. With nearly 500,000 solo practitioners in the United States, and many solos struggling to generate business, LinkedIn’s new service could prove to be an integral piece of the business development puzzle for many lawyers. How ProFinder Works A […]
This is a guest post by Chris Bagley. Chris is a former legal reporter, UNC Law grad, and newly admitted attorney to the North Carolina Bar. You can find him on Twitter @CRBags or contact him directly at firstname.lastname@example.org. I was perpetually intrigued by the motivations of people I wrote about during my twelve years as a […]
You have somewhere between 3-8 seconds to capture a prospective client’s interest online. Your new law firm logo and overly generalized mission statement will not cut it. What do you think a client thinks when he or she sees this on your website? With over 75 combined years of experience representing clients in all areas of civil […]
As an attorney, you have an ethical obligation to avoid false or misleading communications about your services. A LinkedIn Profile with the wrong firm name is both.
Welcome, Fellow Lawyers.
The business development game has changed. Winning requires a strategy beyond drinks and dinners, logoed merchandise, and a table for 10 at your client’s charity event.
It’s late on a Friday afternoon, and you are finishing up your week’s to-do list so you can leave the office at a normal hour. You have no clients coming in this afternoon, and your assistant/receptionist has left early. You get a call at 4:45pm – it’s a potential client with an urgent matter. “Can you meet […]
Recently I’ve had the same conversation with attorneys working on updating their law firm websites. Most of the time this means updating their old sites to ones that are mobile-friendly. Selecting a web development company is a big decision – and should be an informed choice. There are many good web development companies and freelancers […]