In the face of billable hours, internal meetings and time with family and friends, it’s easy for business development and marketing activities to get put on the back-burner. Below are a few simple lists of business development, client service and marketing activities you can complete in 12 minutes or less.
Client Service: Start Here First
- Forward a client contact a news article relevant to his/her business.
- Schedule a formal or informal client service interview.
- Ask client how you can improve your service.
- Set up Google alerts for your clients.
- Review the format of your bills with each client.
- Donate to your client’s favorite charity.
- Invite a client with kid(s) to an event with you and your kid(s).
- Set an Outlook reminder to reach out to client “x” number of weeks/months after matter closes.
- Schedule a free training session or lunch and learn for a client.
- Send a note of congratulations – personal and business.
- Identify non-legal problems you can solve.
- Interview clients for an article you are writing.
Administrative Tasks: The Devil is in the Details
- Review and update your web bio.
- Update your LinkedIn profile with awards, presentations, articles.
- Update a list of topics on which you could write and/or speak. Schedule a time to discuss with your marketing department or post on your web bio or LinkedIn page.
- Organize contacts by geographic region, industry, practice area, etc. Use Outlook categories.
- Create a weekly Outlook appointment with yourself for marketing.
- Google yourself. Do you like what you see?
- Train your assistant on one marketing-oriented task that he/she can help you with.
- Set up or update a spreadsheet with key contacts (even if only 3-5 people). Record your notes after meetings, emails or phone calls with people on this very important list! Follow up with 2 each week.
- “Scrub” your Facebook page.
Networking: Hint – It’s Not About You
- Read the bio of another attorney in your firm. Bonus Points: Invite him/her to lunch.
- Schedule a lunch with an attorney you don’t know well – learn his/her “elevator speech”.
- Invite an associate to a client meeting. (Ask a partner to take you to a client meeting.)
- Introduce a colleague to one of your clients.
- Thank your assistant or paralegal for his/her job well done. Then tell someone else what a great job he/she did.
- Schedule lunch with a professional contact (CPA, engineer, PR consultant) that may be referral source for you.
- Join an event planning committee for local nonprofit.
- Talk to another parent at your kid’s next soccer game or dance class about what you do. Ask them what they do.
- Like to read? Start a book club. Like to run? Join a running club. Have kids? Schedule a play date with parents who are heavily networked in your community. (Don’t worry about talking business right away.)
Building Rapport: It’s the Little Things…
- Send a handwritten note: thank you, birthday, etc.
- Connect with 5 new people on LinkedIn.
- Sign up to attend a professional or industry conference.
- Call an old client or law school classmate to reconnect.
- Schedule 3 meetings BEFORE you get to a conference. Reach out to people you know will attend!
- Introduce two people in your network who may be able to do business together.
- Take that leadership role within the professional or community organization you are involved in.
- Create a “checklist” relevant to your practice area that would be of interest to potential clients. Send it to them.
- Skim the announcements in back of your local business journal. Send a note of congratulations to people you know.
What could you start doing with 12 minutes a day dedicated to marketing your practice?