So we know that you want to “stay in front of” past clients, prospective clients, and other referral sources, and one great way to do that without having to develop your own content is by curating content that would be helpful for your target audience. (You can read my blog post on this here.)
So now that we understand the “why” let’s take a look at the “how.” One time-saving tool to use for sharing content on LinkedIn and Twitter is Buffer. This post will take you step by step into getting your Buffer account set up and ready to save you time.
(One quick note. Buffer allows you to post to other social media profiles besides LinkedIn and Twitter. However, those platforms are what I work with attorneys on most due to the B2B nature of my former firm’s practice. If you are practicing in an area where you are targeting individuals, posting to Facebook may be better suited for you. Always consider your target audience when investing time in a social media channel.)
Sign up for Buffer: www.buffer.com
You can use your LinkedIn Profile or your Twitter Profile to sign up for Buffer. Go to www.buffer.com and click on the social network that you wish to sign in up with. It will then prompt you for your username and password for that social media account.
Connect LinkedIn and Twitter
If you want to add another social media account, like Twitter, click the “+” sign beside “Accounts.” Click “Connect” for under Twitter or “Connect a Profile” under LinkedIn. Add your username and password for that account and you will be all set.
Schedule Your Posts
One of the best features of Buffer is the ability to schedule your posts. At the time of this writing, my schedule below for Twitter is set to post 3 times (8:15am, 10:54am, and 1:50pm) every weekday. You have to set up a posting schedule for each profile you have connected. In my case with the screenshot below, I will want to click on my LinkedIn icon from the left to make sure those are set as well. There are a lot of opinions and research that’s been done on when is the best time to post to various social media platforms.
- This infographic gives a good overview of a variety of social media platforms. (Apparently no one checks LinkedIn on a Friday?)
- This infographic says the you’ll get the most clicks and shares on your LinkedIn posts if you share on Tuesdays from 10-11am.
The important thing is to set your schedule. You can always review your Buffer analytics and tweak your schedule based on the responses you get. (For more on analytics, check out Buffer’s FAQ page and scroll down.)
Add Your Buffer “Secret Email” to Your Contacts
Another awesome feature of Buffer? Your secret email. From the Buffer Dashboard, click on “My Account” and select “Email Settings” from the drop down menu. Below you will see a screenshot of my dashboard where I’ve highlighted “Buffer by Email.” Make sure this is “on” (see the blue “Yep” box) and click on “secret email address” to get yours.Ok, below you’ll see the screen that displays your secret email address, or at least my secret email address, that I’ve scribbled out part of so y’all don’t start sending stuff to my queue.
Once you arrive at this screen from your dashboard, do the following:
- Copy your secret email address.
- Add it to your contacts and name it something like “Buffer.”
This is my contact file for my Secret Buffer Email in Outlook. Mine is “Buffer – Ginny” because I used to send posts to Buffer for my former firm’s social media platforms, and I have a contact for it as well. You really just need the “Full Name” and “Email” columns filled out.
So you’ve signed into Buffer with your LinkedIn account and, if applicable, connected your Twitter account as well. You’ve set your schedule for queued posts to be shared, and you’ve copied your Buffer secret email into your contacts. Feedly and Flipboard are my favorite apps for finding content to share on Buffer. What others do people like to use?