This Business of Law

  • WEBSITES
  • BLOG
  • ABOUT
  • CONTACT

  • WEBSITES
  • BLOG
  • ABOUT
  • CONTACT
post

Business Development Basics for Attorneys: Your Personal Brand

Category: Marketing February 19, 2013 By Ginny Allen Leave a Comment

This post will be the first in a three part series in which I will discuss three fundamental concepts for attorneys to consider with regards to their business development and marketing efforts: 1) Identifying your personal brand; 2) Identifying your key audience; and 3) Using key messages as you network with this audience.  In today’s post, I’ll […]

Category: Marketing Tagged With: brand

post

When General Counsel Choose a Lawyer: The Importance of Trust and Relationships

Category: Marketing February 4, 2013 By Ginny Allen Leave a Comment

When General Counsel Choose a Lawyer: The Importance of Trust and Relationships

I had the opportunity to hear a panel of in-house counsel from Alex Lee, SAS and Replacements, Ltd. speak at the NCBA’s Corporate Counsel Section Annual Meeting last week. When the panel was discussing managing outside counsel, the words “trust” and “relationships” came up time and time again regarding how they selected which attorneys they send work.

Category: Marketing Tagged With: target client

post

Associate Attorneys: Start Early with Business Development

Category: Marketing January 28, 2013 By Ginny Allen Leave a Comment

Associate Attorneys: Start Early with Business Development

Congratulations, Law School Graduate – you landed a job!  

Unlike some of your law school friends, you were able to secure a position with a firm practicing law. What you must understand, however, is that now you are not only a lawyer, but also a salesperson. What are you selling?  Yourself, of course.

Category: Marketing Tagged With: associates, blogging, Networking

post

Business Development .20: Marketing Activities You Can Complete in 12 minutes or Less

Category: Marketing January 16, 2013 By Ginny Allen Leave a Comment

Business Development .20: Marketing Activities You Can Complete in 12 minutes or Less

In the face of billable hours, internal meetings and time with family and friends, it’s easy for business development and marketing activities to get put on the back-burner. We’ve compiled a list of business development, client service and marketing activities you can complete in 12 minutes or less.

Category: Marketing Tagged With: business development, how to

post

Attorneys: Still Wondering Where to Focus Your Business Development Efforts?

Category: Online Presence January 14, 2013 By Ginny Allen Leave a Comment

Attorneys: Still Wondering Where to Focus Your Business Development Efforts?

Still making plans for the best 2013 yet? Struggling to get all your best intentions and great ideas into the perfect plan? If you really want to make headway on your business development efforts in 2013, think small and focused.  What good is an explosion of activity in 1Q if it only fizzles out by […]

Category: Online Presence Tagged With: business development, content

post

Networking for Introverts

Category: Marketing January 7, 2013 By Ginny Allen Leave a Comment

Networking for Introverts

My name is Ginny and I am an introvert. Up until recently, the thought of going to a networking event and “working a room” made me just a little bit nauseous.  What happened that changed all that?  I think I just had enough practice. Whether you are a solo practitioner or big firm lawyer, business […]

Category: Marketing Tagged With: introvert, Networking

post

Lawyers: Where are Your Potential Clients Getting Their Information?

Category: Marketing January 4, 2013 By Ginny Allen Leave a Comment

Lawyers: Where are Your Potential Clients Getting Their Information?

I recently read an article by Dorie Clark in which she discussed Daniel Pink’s book, To Sell is Human: The Surprising Truth About Moving Others.  His book discusses the decline in “information asymmetry” – how the world of sales is changing based on fact that potential customers and clients are now empowered by information on products or services that […]

Category: Marketing Tagged With: content

  • « Previous Page
  • 1
  • …
  • 3
  • 4
  • 5

MENU

  • Blog
  • Websites
  • About
  • Contact

DISCLAIMER

The content on this site is for informational purposes only and does not constitute legal advice.
Copyright © 2017, This Business of Law - Powered by ADEPT FIRM.
ABOUT - CONTACT - BLOG - TERMS OF USE - PRIVACY POLICY