Congratulations, Law School Graduate – you landed a job!
Unlike some of your law school friends, you were able to secure a position with a firm practicing law. What you must understand, however, is that now you are not only a lawyer, but also a salesperson. What are you selling? Yourself, of course.
Your situation will differ based on the size of the firm that you joined, or if you’ve started your own practice. If you have joined a larger law firm though, you may find that you are not given much direction with regards to marketing or business development. More than likely, you have folks telling you that the important thing “at this point” is for you to learn the substantive area of law and work on your skills as a “practitioner.” While development in both these areas is critical, taking small steps in the area of business development and marketing can pay huge rewards later. Otherwise, before you know it, you could be 5 years into your career, looking towards partnership and realizing that you need to build a book of business. If you’ve planted some seeds early in your career, new business will come much easier.