About

Ginny Allen is a licensed attorney with more than 10 years of experience in marketing and business development for legal services. She works with lawyers and law firms to improve operational efficiencies through the use of technology, and to generate additional revenue using online marketing tactics.

Education

University of North Carolina School of Law, JD
Appalachian State University, BA, English

Community Involvement

Greater Raleigh Chamber of Commerce

  • Executive Committee, 2015-2016
  • Board of Directors, 2014-2015
  • Young Professionals Network, Chair, 2014-2015
  • Total Resource Campaign, Leadership Council, 2015-2016
  • Campaign Participant, 2012-2017
  • Emerging Leaders Program, Participant, 2010-2011

North Carolina Bar Association

Internet & Regulations Task Force, Education Subcommittee Co-Chair, 2016-2017
Law Practice Management & Technology Section, Chair, 2015-2016
Board of Governors (Chair of LPMT Section), 2015-2016

Speaking Engagements

  • Marketing for Solo/Small Firm Practice, Campbell Law School, Dean Zeke Bridges’ Start Your Own Law Firm Course, Presenter, November 5, 2018
  • Ethics of Client Intake, Webinar, Mass. Law Office Management Assistance Program, October 24, 2018
  • Client Intake Best Practices, North Carolina Advocates for Justice, May 2018.
  • The Future of Law: Are you ready? Hartford County Bar Association Annual Meeting, Keynote Speaker, May 16, 2017
  • Looking Back…for the Future, Raleigh Chamber Young Professionals Network Program, Panelist, May 11, 2017
  • Duke Law Tech Lab Demo Day, Duke Law Tech Lab, Guest Judge, April 7, 2017
  • Social Media Marketing, Wake County Estate Planning Council, Speaker, November 14, 2016
  • Digital Marketing Strategy, Do It Yourself Legal Bootcamp presented by the Legal Marketing Association Raleigh City Group, Speaker, July 29, 2016
  • Digital Marketing and Ethics - How to Stay in Compliance with the NC Rules of Professional Conduct, Continuing Education Program, NCBA Law Practice Management & Technology Section's Law Tech Expo, Speaker, April 1, 2016
  • The Future of Law, NCBA Starting Out Solo Series, Speaker, March 29, 2016
    Building Your Brand, Campbell Law School Connections Mentor Program, Co-Presenter with Brandon Yopp, March 16, 2016
  • The Importance of Your Professional Brand, Greater Raleigh Chamber of Commerce Professional Women’s Luncheon, Panelist, February 22, 2016
  • LinkedIn for Lawyers: Social Media and Business Development, North Carolina Association of Defense Attorneys Winter Conference, Speaker, January 29, 2016
  • Nontraditional Careers for Lawyers, University of North Carolina School of Law, Panelist, November 10, 2015
  • Young Professionals Business Leaders Panel, North Carolina Free Enterprise Foundation NEXT Event, Panelist, October 20, 2015
  • Digital Marketing and the Business of Law, Campbell Law School, Presenter, Dean Faulkner’s Law Practice Management Course, Fall 2012 and 2013
  • Networking 101, Adelante! | Moving Forward Program presented by the Minorities in the Profession Committee of the North Carolina Bar Association, Panelist, 2013

Publications

  • The Future of Ethics and Professional Responsibility: How Technology-Driven Platforms are Changing the Delivery of Legal Services, Continuing Legal Education Program
  • The Future of Law: Are You Ready? Greensboro Bar Association, May 2016
  • The Future Practice of Law, American Bar Association’s Law Practice Today, December 2016
Ginny Allen - Headshot

Ginny Allen, Esq.

Ginny@thisbusinessoflaw.com
Twitter: @Ginny_Allen
LinkedIn: linkedin.com/in/ginnyallen