Hi, I'm Ginny.
I am an attorney and former law firm marketing director turned entrepreneur - I am VP of a legal software startup, GrowPath.
Our profession is changing rapidly thanks to the great disruptor — the Internet. And on top of providing your clients quality service, you are running your practice, involved in your community, and working hard to generate new business. All while trying to figure out how to use the Internet and technology to improve efficiency and broaden your reach.
The pace of change in legal will only increase, and you need to know how to adapt. Marketing your practice online is only the tip of the digital iceberg — you must use technology and the Internet to improve the client experience and deliver your services in a different way.
I started my blog in 2012 to help attorneys with marketing their practices. The content has evolved into branding, ethics, platform models, and other topics related to the future of law. If you have feedback, I'd love to hear from you. My email is ginny at growpath dot com.