Hi, I'm Ginny.

I am an attorney and former law firm marketing director turned entrepreneur. 

There's a lot going on.

Our profession is changing rapidly thanks to the great disruptor — the Internet. And on top of providing your clients quality service, you are running your practice, involved in your community, and working hard to generate new business.  All while trying to figure out how to use the Internet and technology to improve efficiency and broaden your reach.

I know because I've been there.

In 2012, I joined a large North Carolina law firm as their first Marketing and Business Development Director.  I was excited about the opportunity to build a department to help my firm get ahead of the digital curve.

I am happy to say that we succeeded with the launch of a niche microsite that provided valuable resources to our clients.  (And won an award along the way.)

But it wasn't without some bumps and bruises.  I've worked with a few web development companies and online marketing vendors over the last few years and met some talented professionals in that space.  But I've also encountered a few who are less than professional and/or don't understand legal and therefore cannot offer sound, strategic advice.

I've realized that now more than ever attorneys need someone they can trust, who knows the profession, who understands their practices, and who can advise them on navigating the digital landscape.

That's the need I work to fill every day.

The pace of change in legal will only increase, and you need to know how to adapt. Marketing your practice online is only the tip of the digital iceberg — you must use technology and the Internet to improve the client experience and deliver your services in a different way.

So you can think of me as your digital Sherpa, or your virtual CMO with a side of R&D.  If you want to know how I can help you and your practice, you can learn more here.

— Ginny

Ginny Allen - Attorney and Digital Strategist

Ginny Allen

Ginny@thisbusinessoflaw.com
Twitter: @Ginny_Allen
LinkedIn: linkedin.com/in/ginnyallen 

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