If you’re an attorney who has been paying only marginal attention to the online security of your confidential client communications, perhaps this month’s ruling from the American Bar Association’s Standing Committee on Ethics and Professional Responsibility will persuade you to take a closer look. The opinion, which provides guidance to lawyers on protecting client confidentiality […]
Avvo has created a platform that connects lawyers who need paying clients with clients who need straightforward, unbundled legal services at a clearly-defined price. And there are a lot of lawyers out there who need paying clients. Today’s new generation of lawyers are burdened with six-figure student loan debt and record numbers of unemployment after law […]
Business development and marketing aren’t what they used to be. The first step in successful business development is understanding today’s consumer.
Ninety-seven percent of US lawyers have an Avvo profile. With that profile comes a rating, which is Avvo’s effort to evaluate a lawyer’s background to help consumers decide if the attorney is right for their situation. Avvo starts attorneys somewhere between 6.0 and 6.5. (Though I have seen as low as 5.8 and as high […]
If you are feeling like you are not seeing results from your current offline marketing efforts, it’s time to go online. Before jumping into the tactics, you need a digital marketing plan. A realistic and sustainable one given the resources and time you have available. The steps below provide a guide for lawyers ready to […]
LinkedIn ProFinder is an online marketplace that connects professional service providers (including attorneys) with LinkedIn members who need their services. With nearly 500,000 solo practitioners in the United States, and many solos struggling to generate business, LinkedIn’s new service could prove to be an integral piece of the business development puzzle for many lawyers. How ProFinder Works A […]
The March 2016 TechCrunch article by Alexandra Isenegger, “Legaltech set to bail out legal services” provides a good overview of the different players in the legaltech space, and how the legaltech sector is set to grow in the immediate future. She notes that legaltech is still lagging behind fintech (familiar to your friends in the […]
Ivan Rasic is CEO and Co-founder of LegalTrek, a billing software for law firms. Recently, I came across his August 16, 2016 article, “Law Firms vs. New Law: How to Face the Future of Legal Services?” In it, Ivan outlines 5 principles to help lawyers and firms navigate the change that market forces are putting […]
The September 2016 issue of Harvard Business Review is a good read for lawyers for many reasons, one of which is Mohanbir Sawhney’s article “Putting Products into Services“. In his article, Sawhney outlines steps for professional services firms to use product development as a way to increase profitability and gain a competitive edge. One of […]
CB Insights (cbinsights.com) published this post that visually outlines 50 legal tech startups that are changing the legal industry. How do they define legal tech? all tech-enabled companies offering services and products to those in the legal industry. That includes technology catered to individual lawyers, larger corporate law firms, and other key stakeholders in the […]
